In Plan and Negotiate to Win we discuss the importance of implementing your KPIs and Sales data into your media planning and negotiations.
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We also touch on software that can help bring your insights to life visually. In Attribution and Visualization we outline the importance of aligning your media performance with your revenue to identify the media channels that are providing the best ROI. In Media Architecture we illustrate the process and importance of using data to align your message with your customer’s shopping cadence Section 6: Attribution and Visualization In Establishing Key Performance Indicators we examine the critical importance of establishing KPIs which unique to your business and the dangers of following “Industry Standards”. Section 4: Establishing Key Performance Indicators (KPIs) In The Importance of Media Consumption Studies we look at the critical process of studying and optimizing your media strategy based on evolving trends in media consumption habits by generation. Section 3: The Importance of Media Consumption Studies
In Using Data to Understand Your Customers we discuss techniques businesses can use to better understand who their best customers are and how they think. Section 2: Using Data to Better Understand Your Customers In Building Actionable Data Systems we begin the conversation on the importance using a CRM to track and store your data for both internal sales and external marketing uses. Summary Outline Section 1: Building Actionable Data Systems
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If you’d like to continue the conversation feel free to reach and connect with us. They are meant to be top-line tips and thought starters.
These are best practices we used to grow our own companies As well as insights we’ve gained through collaboration with our clients. This article outlines the fundamentals for building effective internal marketing systems and implementing them into your external marketing efforts. Scale was formed to help Small and Mid-Sized businesses implement and improve on the Marketing best practices we developed through our collective work history. Scale Marketing is a Media Strategy and Data Analytics firm located in Chicago and Dallas ( Our team consists of former business owners, operators, CMOs and media executives.
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